Whether or not you’re a fan of his products, you have to admit that few people have had the impact and garnered a cult-like following quite like Blair Lazar of Blair’s Sauces and Snacks. I was recently given the opportunity to have an extended conversation with Blair, and he was candid, gushingly accommodating and extremely passionate as we spoke. We touched on several topics, including his reserves (which struck a nerve when I mentioned some were critical of the prices for which they were being sold), being on the internet, his collaboration with rock guitarist Zakk Wylde on the Berserker Sauces, and the fiery foods business.
Scott: For those who have never heard it, what was the “Reader’s Digest” version of how you created the Wings of Death challenge while working as a bartender on the Jersey Shore?
Blair: Well, that’s the inception of my Death Sauce back in ’89, you know bartending, serving drunks on the Jersey Shore. This was before what’s happened in the last 20 years, with the proliferation of spice. I think there’s something really exciting about watching somebody eat something hot, and that’s just as “simpleton” as I can say it. I think when you’re serving people liquor, and it’s 2 o’clock in the morning, what can you really do that’s legal to get them to leave? You can say, “hey, if you can eat my wings you can hang all night at the bar.” I would make four of the hottest wings you could possibly find, and tell them…